Principles of Counterpropaganda


Humans are capable of reason yet prefer not to use it.
They prefer to follow their emotions.
Your emotions are the key propagandists turn
to unlock the door to your will.

Propagandists follow simple and effective principles
to make you feel what they what you to feel.
When you choose to listen to propaganda,
you simultaneously choose to be controlled by it.

You can resist propaganda.
To do so, you must:

Know its effective principles.
Recognize them when you encounter them.

Fight them using effective principles of counter-propaganda.
Fight them with your own propaganda.

Before watching this slide show, see the show on Principles of Propaganda

The following slide show presents the
nine fundamental principles of effective counter-propaganda

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Use backward “<“, pause/start, and forward “>” buttons at bottom of slide show.

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Propaganda is the backdoor hack into your mind

TRUTH – Honest opposition is practical, moral, and unbiased.
FOCUS – Address only one or at most two points.
CLARITY – Easily understood without further explanation.
RESONATE – Identify audience’s existing sentiments, opinions, and stereotypes that influence their perspectives, beliefs, and actions.
RESPOND – Lies not immediately refuted become the audience’s truth.
INVESTIGATE – Collect and analyze their propaganda to understand their message, target audience & objectives.
SOURCE – Expose covert sources of false propaganda.
REASON – Expose their logical fallacies. Human cognitive biases for rapid thought response make us vulnerable to faulty reasoning.**
DISSEMINATE – Share exposed propaganda with audiences not targeted; they can then recognize the lies and reciprocate.

The above list will soon be available as a free download.

**REASON sub-category: Cognitive Biases
[See also Cognitive Problems]
Human cognitive biases for rapid thought response make us vulnerable to faulty reasoning.

CORRESPONDENCE BIAS: Believing their words or actions are inwardly motivated, when it’s really external circumstances.
CONFIRMATION BIAS: Seeking only data that confirms your views, and ignoring the rest.
SELF-SERVING BIAS: Claim responsibility for successes, not for failures. Evaluate ambiguous information in your favor.
BELIEF BIAS: Evaluation of the logical strength of an argument is biased by your belief in the truth or falsity of the conclusion.
FRAMING BIAS: Using a too-narrow approach and description of the situation or issue.
HINDSIGHT BIAS: The “I-knew-it-all-along” effect.